BARK unleashes its potential with NetSuite
BARK Unleashes Its Potential with NetSuite Financial Management
Organisations of all sizes face unique challenges in managing their finances effectively. Whether you’re a growing start-up or a well-established multinational, optimising financial processes, supporting strategic decision-making, and staying compliant are key to long-term success.
Oracle NetSuite leads the way in this space, delivering powerful tools that help businesses move beyond outdated finance systems and into integrated, cloud-based solutions designed for the modern world.
At the heart of this transformation is NetSuite financial management — a comprehensive platform that offers automation, real-time visibility, and unmatched scalability. It doesn’t just streamline your financials. It turns your finance function into a strategic engine for growth.
Why NetSuite Financial Management Is Essential for Modern Finance Teams
Today’s finance leaders expect more than spreadsheets and siloed systems. The modern finance function needs agility, accuracy, and the ability to act fast. This is exactly where NetSuite financial management excels.
Cloud-Native Design
Unlike legacy software, NetSuite was built as a cloud-first solution from the ground up. It offers global accessibility, instant updates, and limitless scalability — perfect for businesses on the move.
Real-Time Financial Data
Make faster, better-informed decisions with live data across cash flow, revenue, budgeting, and spend. With NetSuite, finance becomes a real-time business partner, not a back-office bottleneck.
Automation and Process Efficiency
Manual tasks waste time and introduce errors. NetSuite automates key financial processes such as approvals, reconciliations, and reporting, freeing up finance teams to focus on analysis and strategy.
Integrated Systems
NetSuite brings together your core financials, inventory, procurement, and order management into one unified system. No more disconnected tools. No more data silos.
Scalable to Match Your Growth
Whether expanding into new markets or scaling headcount, NetSuite adapts with your business. Its modular design supports you at every stage of growth.
Simplified Compliance and Reporting
From audit trails to global tax rules, NetSuite helps you stay compliant without stress. Its robust reporting and controls make regulatory compliance easier than ever.
Learn more about how NetSuite supports scaling businesses in our article: 7 Ways NetSuite Can Help Your Business.
Real-World Success: How BARK Uses NetSuite to Drive Growth
BARK — the world’s most dog-obsessed brand — uses Oracle NetSuite to support its mission of creating unique, joyful products for dogs everywhere.
Starting as a monthly subscription service in 2012, BARK now serves over 6.5 million dogs in the U.S. alone. But as the company expanded its product range and distribution channels, its manual legacy systems held it back. It needed a modern, scalable platform — and found it in NetSuite.
"NetSuite’s integrated platform has allowed us to make data-driven decisions as we expand and meet the growing demand from both ecommerce and subscription channels."
— Howard Yeaton, CFO of BARK
By implementing NetSuite financial management, BARK streamlined core functions across finance, inventory, procurement, and fulfilment. The results included:
- 50% faster month-end close
- Real-time reporting for investor confidence
- Improved inventory visibility and accuracy
- Greater alignment between finance and operations
BARK also gained the financial control and audit capabilities required to meet the demands of being a publicly traded company — something it couldn’t have done with its previous systems.
Key Features That Helped BARK Scale with Confidence
Advanced Reporting and Forecasting
NetSuite’s robust forecasting tools enabled BARK to identify market trends, allocate resources more effectively, and manage risk with confidence.
Intuitive Dashboards
BARK’s teams leveraged custom dashboards to visualise key metrics in real-time — simplifying analysis and enabling faster decisions.
Seamless Integration
NetSuite worked seamlessly with BARK’s other business systems, ensuring strategic alignment and operational efficiency across departments.
Global Access and Control
As a cloud-native system, NetSuite enabled BARK to manage multi-location operations securely from anywhere in the world.
Future-Proofed Financial Infrastructure
With a flexible and scalable architecture, NetSuite allowed BARK to grow quickly — without the growing pains of replatforming every few years.
Why NetSuite Financial Management Could Be Right for You
BARK’s journey demonstrates the power of a modern, connected financial system. Whether you’re looking to replace spreadsheets, automate reporting, or scale internationally, NetSuite financial management gives you the tools to do it.
It turns finance into a strategic growth lever — driving efficiency, transparency, and profitability across your organisation.
Let’s Talk About Your Financial Strategy
Ready to explore how NetSuite financial management can work for your business? We’re here to help.
Contact us today for a free, no-obligation consultation. Let’s design a smarter financial future for your business — powered by NetSuite.
“Our company has always had big ambitions, and when the pandemic hit, customer demand for our services skyrocketed,” said Howard Yeaton, CFO of BARK. “NetSuite’s integrated platform has allowed us to make data-driven decisions as we expand our product offerings and has also helped meet the increasing demand of our subscription and ecommerce channels. We also gained the financial reporting capabilities needed to meet our obligations as a public company, which would have been impossible on our previous system.”
With NetSuite, BARK has been able to unify financials, order management, purchasing, warehouse management, and inventory management on a single cloud system. NetSuite has helped BARK optimize financial processes by providing real-time reporting and forecasting capabilities as well as a powerful valuation and audit process that helps BARK meet the reporting requirements of a publicly traded company. NetSuite also helped BARK gain complete visibility into its sales pipeline, cash flow, and actual spend, and enabled BARK to close its books 50 percent faster, giving investors’ further confidence in its financial health. BARK has also worked with developers from Myers-Holum, a NetSuite Alliance partner, on various projects.
